Is it free to publish a game on Roblox?

Personal-use publishing is available to accounts in good standing. Broader audiences have extra requirements. All-ages access can require a qualifying subscription or a refundable 1,000 Robux fee, plus verification and evaluation.

How do I make my Roblox game public?

Publish the project, complete the content questionnaire, then use Creator Hub to check your Eligibility and Audience Reach requirements. The steps differ for personal use, 16+, and all-ages audiences.

Why is my Roblox game still private after publishing?

Publishing saves the game to Roblox, but audience access is configured separately. Open Creator Hub, complete the maturity questionnaire, and check the Eligibility and Audience Reach panels for the tier you want.

What size should a Roblox game icon be?

Roblox game icons should be 512x512 pixels in PNG or JPG format. Use bold colors, show gameplay, and include your game's name for maximum visibility.

How do I age rate my Roblox game?

Go to the Roblox Creator Hub, select your experience, and complete the Experience Guidelines questionnaire. Answer honestly about content — violence, communication features, etc. — to get the appropriate rating.

How to Publish a Roblox Game in 2026: Rules, Fees & Steps

Publishing a Roblox game: the short answer

First publish the project from Roblox Studio, then use Creator Hub to complete the content maturity questionnaire and choose an audience your account and game qualify to reach. Publishing the project does not automatically make it public to everyone. Personal use, trusted friends and age-checked users 16+, and all-ages distribution have different requirements.

Roblox game being published with launch button and game icon upload

Step 1: Publish from Roblox Studio

Open your game in Roblox Studio
Go to File → Publish to Roblox (or Ctrl+Shift+P)
If it's your first time, click "Create new experience"
Enter a name and description
Click Create

Your game is now on Roblox — but it's private by default. Nobody can find it yet.

Step 2: Configure Game Settings

Go to the Game Settings menu (Home tab → Game Settings) and configure:

Basic Info

Name — keep it catchy and descriptive (under 50 characters)
Description — explain what your game is, include relevant keywords for search
Genre — select the closest matching genre

Permissions

Choose an audience — personal use, trusted friends and age-checked users 16+, or all ages have different requirements
Enable playing — make sure the place is set as the start place

Age Rating

Roblox requires experience guidelines. Go to the Creator Hub and complete the questionnaire for your game. This determines who can see and play your game. Be honest — misrating can get your game moderated.

Audience and publishing eligibility

Roblox now uses publishing tiers. Personal use is available to accounts in good standing. Reaching trusted friends and age-checked users 16+ requires an age check. Reaching all ages also requires ID verification, 2-Step Verification, a content evaluation, and either a refundable 1,000 Robux publishing fee, a refundable 100,000 Robux expedited-review fee, or two consecutive months of Roblox Plus or Premium.

The Robux fees are conditionally refundable, not immediate deposits: Roblox says an experience must remain eligible for three months after it first reaches eligibility. Permanent moderation during that period can forfeit the refund.

Updated August 31, 2026: New games seeking all-ages reach are first evaluated with age-checked 16+ users. Roblox currently says they typically need 250 unique qualifying plays by highly engaged, age-checked 16+ users within 60 days before broader eligibility. Requirements can change, so check your Creator Hub → Eligibility status and the official publishing requirements before launch.

Step 3: Create a Game Icon

Your game icon is the first thing players see. A great icon dramatically increases clicks.

Size: 512x512 pixels
Format: PNG or JPG
Tips: Use bold colors, show key gameplay, include your game's name in large text, avoid clutter

Upload it in Creator Dashboard: select the experience, open Configure → Places, choose the starred start place, open Icon, select Image/Change, and save. Roblox's experience icon guide has the current steps and moderation notes.

Step 4: Add Thumbnails

Thumbnails appear on your game's page. You can add up to 10.

Size: 1920x1080 (16:9 ratio)
Show gameplay — players want to see what they'll experience
First thumbnail matters most — it's shown in search results

Polished Roblox game page with eye-catching icon and growing player count

Step 5: Write an SEO-Friendly Description

Your description helps players find your game through Roblox search:

Start with what your game IS in one sentence
List key features with emojis for scannability
Include keywords players might search for
Add update notes to show the game is active
Include social links (Discord, Twitter) for community building

Step 6: Get Your First Players

Publishing alone won't bring players. You need to promote:

Share on social media — TikTok, YouTube, Twitter, Reddit
Post on Roblox forums — DevForum and community Discord servers
Ask friends to play — initial player count helps with algorithm visibility
Use Roblox sponsored experiences — paid promotion within the Roblox platform
Create a YouTube video — gameplay trailers attract players

Step 7: Keep Updating

The algorithm favors active games. Regular updates signal that your game is worth recommending:

Add new content weekly or bi-weekly
Fix bugs players report
Respond to feedback
Add seasonal events

Publish AI-Generated Games

Built your game with Obby? The export gives you a .rbxlx file. Open it in Roblox Studio, test it, and follow the same audience and eligibility steps above. AI changes how the project starts; it does not bypass Roblox's publishing, safety, or evaluation rules. Create your game.